The Realreal Temporary Closure (2024)

1. The RealReal will lay off 230 employees, close stores - The Current

  • Missing: temporary | Show results with:temporary

  • The resale platform has struggled with profitability.

The RealReal will lay off 230 employees, close stores - The Current

2. The RealReal CFO to step down - Retail Dive

  • Missing: temporary | Show results with:temporary

  • Still in its quest for profitability, and amid financial struggles, Robert Julian is leaving the position after two years with the company.

The RealReal CFO to step down - Retail Dive

3. Following deep cost-cutting, the RealReal outlines a path to ... - Glossy

Following deep cost-cutting, the RealReal outlines a path to ... - Glossy

4. The RealReal Announces Layoffs and Store Closures - Retail Bum

  • Feb 21, 2023 · The company is planning to let go roughly 7% of its workforce, equating to about 230 employees — a move that would cost the company $1.7 million ...

  • The RealReal is making deep cuts as the resale platform struggles to turn a profit. The company is planning to let go roughly 7% of its workforce, equating to…

The RealReal Announces Layoffs and Store Closures - Retail Bum

5. In another step toward profitability, The RealReal winds down beauty ...

  • Mar 24, 2023 · The RealReal is scrambling to right its trajectory after struggling to achieve profitability for years. The luxury resale site may be at risk of bankruptcy.

  • Under a new CEO, the luxury resale site has been scrutinizing various aspects of its business and slashing expenses.

In another step toward profitability, The RealReal winds down beauty ...

6. After founder's exit, The RealReal appoints CEO to lead turnaround

  • Jan 26, 2023 · Wainwright's departure came a few months after The RealReal — which went public in 2019 — revealed that its losses had widened to $236 million ...

  • The resale platform has found a new CEO, seven months after founder Julie Wainwright left the role. The focus now is on making its business model profitable.

After founder's exit, The RealReal appoints CEO to lead turnaround

7. Can The RealReal's aggressive cost-cutting help it reach profitability?

  • Feb 22, 2023 · A rep from The RealReal said the recent layoffs and store closures are meant to help bring the company closer to profitability but declined to ...

  • Resale company The RealReal has been in a rough spot. Last July, it announced an accelerate plan to reach profitability — which it has yet to achieve in its 12 years of existence, including in the four years since going public. Last week, in a cost-cutting effort, the company announced plans to cut 230 jobs, close four stores including two flagships and reduce its office space.

Can The RealReal's aggressive cost-cutting help it reach profitability?

8. Luxury Brands Can't Ignore Fashion Reseller The RealReal Anymore

  • Aug 23, 2018 · One store is located in New York City's SoHo neighborhood and another just opened on Los Angeles' Melrose Avenue close to the Nordstrom Local ...

  • Long dismissed as an upstart of little consequence by the luxury establishment, The RealReal is proving it is on to something big. Gently used luxury fashion is a real trend and The RealReal has discovered the secret sauce.

Luxury Brands Can't Ignore Fashion Reseller The RealReal Anymore
The Realreal Temporary Closure (2024)

FAQs

What is The RealReal controversy? ›

In the filing, Chanel alleged that The RealReal sold at least seven counterfeit Chanel bags on its website, challenging The RealReal's claim that its in-house luxury experts authenticated each item as genuine Chanel products.

Is The RealReal struggling? ›

While it reported a net loss of $168 million for the year on revenues of $549 million and $1.7 gross merchandise value, the loss gap narrowed from $196 million last year, so the company is finally moving in the right direction.

Does The RealReal text you? ›

We and Our service providers may use automated or manual means to deliver text messages to You if you have a U.S. phone number.

What happens if your item doesn't sell on The RealReal? ›

(iii) If an Accepted Item has not been Sold by the end of the Consignment Period, We will contact You and, at Your option and Our expense: (A) return the Accepted Item to You, in accordance with the terms of the Return Policy, or (B) re-purpose or donate the item to a charity of Our choice.

What is happening with RealReal? ›

Shares of secondhand luxury marketplace The RealReal (NASDAQ: REAL) fell 21% in the morning session after the company reported second-quarter earnings results. Revenue guidance for the next quarter missed analysts' estimates, and the full-year guidance was dropped. In addition, the company continued to burn cash.

Is The RealReal ethical? ›

TRR expects the highest standards of ethical conduct in all of our endeavors. Supplier shall always be ethical in every aspect of its business, including relationships, practices, sourcing, and operations.

Does The RealReal authenticate everything? ›

The RealReal's Authentication Process

We are one of the only resellers that takes possession of every item we sell, physically evaluating each one; all items are put through a multi-point, brand-specific authentication process.

Who owns The RealReal? ›

The RealReal was founded in 2011 by Julie Wainwright, an e-commerce entrepreneur.

Should I buy RealReal? ›

RealReal's analyst rating consensus is a Moderate Buy. This is based on the ratings of 5 Wall Streets Analysts.

Does The RealReal accept returns? ›

To return eligible items, you must request a return within 14 days of in-store purchase or original shipment date, and return the item(s) within 21 days of in-store purchase or original shipment date. Items received after 21 days may be eligible for consignment (excluding beauty).

What percentage does The RealReal give you? ›

We handle everything from expert authentication, copy writing, and photography. Thanks to 25+ million shoppers items sell faster on The RealReal. Earn up to 85% of the sales price. That's 3 times more than other resellers.

Does The RealReal pay you? ›

You earn up to 85% of the selling price for your items. The more you sell, the more you earn. For more details, see our commission chart.

Can you ask questions on The RealReal? ›

For specific questions about your item or to make changes to your order details, please contact The RealReal via the link below or by email at customerservice@therealreal.com.

Does The RealReal send 1099? ›

Yes. Once an Affiliate hits $600 in earnings for a calendar year, we are required by the IRS to report that income via a 1099 form. We will collect your tax information before making your first payment.

Who does The RealReal ship with? ›

We ship all orders to a United States address via UPS, UPS/SurePost, OnTrac, DHL eCommerce. An additional $5 fee will be applied to orders shipped to Hawaii and Alaska.

Are The RealReal items authentic? ›

About The RealReal

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 36 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items.

What are the demographics of The RealReal? ›

The RealReal demographics by department

30% of The RealReal employees are male and 70% of The RealReal employees are female. The most common race/ethnicity at The RealReal is White. 52% of employees at The RealReal are White.

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